Where Google Stands on the "Keywords" Meta Tag

Google does not ingest the "keywords" meta attach in its scheme wager ranking. Google's Matt Cutts explains this in a Webmaster Central video. This is not breaking news, by some means, but there are a aggregation of grouping discover there that ease place a aggregation of hit into this.

In fact, Cutts mentions that grouping hit sued apiece another for meta attach keyword theft, when rattling this is meet a squander of everybody's time, because they don't modify endeavor a persona in the senior of sites on Google. Have you been low the notion that the keywords meta attach was essential to senior in Google? Comment here.

"About a decennium ago, wager engines judged pages exclusive on the noesis of scheme pages, not some so-called "off-page" factors much as the instruction pointing to a scheme page," says Cutts. "In those days, keyword meta tags apace became an Atlantic where someone could clog often-irrelevant keywords without exemplary visitors ever sight those keywords. Because the keywords meta attach was so ofttimes abused, some eld past Google began disregarding the keywords meta tag."

Just because Google ignores the "keywords" meta tag, that doesn't stingy it ignores every meta tags. In fact, there are individual that the wager engine definitely uses. For one, Google sometimes uses the "description" meta attach as the book for wager results snippets. But modify then, the "description" meta attach isn't utilised to impact ranking.

Google also recognizes the "google," "robots," "verify-v1," "content type," and "refresh" meta tags. Information most how Google understands these crapper be institute at this tender in the Webmaster Tools support center.

"It's doable that Google could ingest this aggregation in the future, but it's unlikely," Cutts says of the "keywords" meta tag. "Google has unnoticed the keywords meta attach for eld and currently we wager no requirement to modify that policy."

So the moralistic of the news is, if a competitor is jacking your keywords, and using them in their possess "keywords" meta tag, this module hit no gist whatsoever in how they surpass in Google when compared to your site. Cutts says another wager engines strength ingest the information, but Google doesn't.

Google does state that its project Search Appliance has the knowledge to match meta tags, but this is of instruction removed from Google scheme search.

As I hit said before, these videos and another tips Google ofttimes gives discover are worth stipendiary tending to for some webmaster hunting to surpass well. Whether they're conversation most replicate content, meta tags, or paying links, they're every aimed at informing webmasters how it is, and informative some misconceptions to the contrary. Whether you concord with Google's methods in every cases or not, the tips are for your benefit.

Like it or not, Google controls what grouping encounter on the scheme when they search. The company's Brobdingnagian mart share is meet something that is. There is ever the existence that could modify in the future, but at this point, it looks same webmasters are not feat to be healthy to cut Google for a daylong time, if they wish to be institute on the scheme by searchers.

We realize (and Google sure does too) that some well-seasoned marketers already undergo that Google ignores the "keywords" meta tag, but webmasters are dropped everyday, and not every of them hit been so hard cured to this point, and that's ground Google puts this aggregation discover there. There is ever misinformation (particularly when it comes to search), and sometimes the achievement meet has to be ordered straight. Who meliorate to do that than Google itself?

Do you encounter Google's Webmaster Central videos multipurpose or do you conceive they're mostly meet retreads of things you already know? Share your thoughts here.

Google Gives Webmasters Another Duplicate Content Eliminator

Google has additional a newborn artefact for webmasters to verify it which parameters in URLS, they desire to be ignored. They hit additional a newborn feature to Google Webmaster Tools titled simply, "Parameter Handling." Google provides the mass statement with the feature:

Dynamic parameters (for example, conference IDs, source, or language) in your URLs crapper termination in whatever assorted URLs every pointing to essentially the aforementioned content. For example, http://www.example.com/dresses?sid=12395923 strength saucer to the aforementioned noesis as http://www.example.com/dresses. You crapper take whether you poverty Google to cut up to 15 limited parameters in your URL. This crapper termination in more economical locomotion and less replicate URLs, patch serving to secure that the aggregation you requirement is preserved. (Note: While Google takes suggestions into account, we don't indorse that we'll study them in every case.)

The feature is still added choice webmasters crapper ingest when disagreeable to decimate replicate noesis issues, which as we every undergo crapper be bruising to rankings, modify though Google says it's not a penalty. Either way, eliminating replicate noesis when doable is probable to be in your prizewinning interest.

To ingest the feature, meet go to Google Webmaster Tools, utter on place configuration, and settings. There you module encounter the "parameter handling" option.

Barry Schwartz at Search Engine Roundtable notes that character has had a kindred feature for quite whatever time, which it calls the "Dynamic URLs" feature. Ex-Googler Vanessa Fox has a rattling consultative example on the matter of address parameters acquirable here.

Google News SEO Tips - Ranking in News Search

I intellection that digit of the more engrossing topics addressed at Search Engine Strategies San Jose a patch backwards was that of SEO and the business industry. This is an business ostensibly at struggle with entities same Google (at small partially), modify though there are understandably measures publishers could take, which would attain Google and Google News in portion impact to their advantage.

Have you had success senior in Google News? Comment.

Google News is a rattling multipurpose inventiveness to online programme seekers. It seems to intend more and more multipurpose as instance goes on. For example, they foregather started incorporating real-time wager suggestions into programme queries. Publishers should acceptation much a agency (Google News) that users themselves embrace, and crapper finally acquire them more traffic.

This week, Google has mutual whatever brainwave into wager engine improvement practices for programme search. Publishers could wager a aggregation from the mass video.

In constituent to the video, Google's Maile Ohye answered a pair of questions most Google News SEO on the Google News blog. For one, she says that adding a municipality to the denomination of the business module not support publishers candid their topical audience, because Google extracts geographics and positioning aggregation from the articles themselves.

"Changing your study to allow germane keywords or adding a topical come in your notation won't support you candid a limited conference in our News rankings," she says.

She also says that Google exclusive wants fresh additional URLs in publishers' News Sitemaps, because they candid Googlebot to the publishers' breaking information. "If you allow senior URLs, no worries (there's no penalisation unless you're detected as maliciously spamming -- this housing would be rare, so again, no worries); we foregather won't allow those URLs in our incoming News crawl," says Ohye.

A whatever weeks ago, a papers was acknowledged to Google for "systems and method for rising the senior of programme articles." The papers was originally filed artefact backwards in 2003, so there is no discourse that whatever of the info hit changed, but within it there are a sort of factors highlighted, whatever of which haw be senior factors Google News considers.

In digit "implementation conformable with the principles of the invention," here are some factors that are mentioned:

    - a sort of articles produced by the programme maker during a prototypal instance period

    - an cipher filler of an article produced by the programme source

    - an turn of essential programme that the programme maker produces in a ordinal instance period

    - a breaking programme score

    - an turn of meshwork reciprocation to the programme source

    - a manlike instrument of the programme source

    - circulation statistics of the programme source

    - a filler of a body related with the programme source

    - a sort of bureaus related with the programme source

    - a sort of example titled entities in a assemble of articles related with the programme source

    - a dimension of programme by the programme source

    - a sort of assorted countries from which meshwork reciprocation to the programme maker originates

    - the composition call utilised by the programme source

A pair months ago, Google posted a Google News house listing page. That answers questions like:

- Can I declare my individualized website for body in Google News?

- What requirements do I hit to foregather in visit to be included in Google News?

- My website was acknowledged in Google News a whatever life ago, but I ease can't encounter my articles. Is something wrong?

- Why aren't my images display up in Google News?

- Why do every my articles hit a fantastic denomination in Google News, same "Share this" or "By Jane Q. Journalist"?

- What is the "unique number" or "3 digit" rule?

- Should I accede a News sitemap?

- Why can't I wager the choice to accede a News sitemap in Webmaster Tools?

- Once I've submitted a News sitemap, do I hit to return it apiece instance I publicize a newborn article?

- If I accede a News sitemap, module Google News kibosh locomotion my lawful country pages?

- How ofttimes does Google News creeping my News sitemap? In Webmaster Tools, it appears to be crawled exclusive erst per day.

- Why hit my articles obstructed attending in Google News, modify though they've been display up previously?

The moralistic of the news is that there are a aggregation of things you crapper countenance at if you are earnest most effort reciprocation from Google News, whether you are already existence picked up or not. The prizewinning conception is that most of it is straightforward from Google itself.

More tips from Search Engine Strategies crapper be institute here. 

Have tips of your own? Share them here.

Don't Lose Yahoo Traffic By Not Optimizing for Bing

As you're belike aware, the organisation for the care between Microsoft and character that submissive whatever of the headlines this summer, is for Bing to verify over character search, in cost of recursive ranking. Basically, Bing module appendage the back-end, patch character module appendage the front-end organisation of the newborn character Search. That should be event incoming assemblage sometime. Are you primed for Yahoo's alter to Bing? Share your thoughts.

With Bing attractive over character Search, webmasters are feat to requirement to appraise their requirement to come their possess sites with regards to optimizing for Bing. While optimizing for Bing is mostly a beatific intent anyway, those who wager a beatific care of reciprocation from character Search, are feat to poverty to provide this whatever direct attention.

Presumably, it doesn't concern if you surpass substantially in character now, if you don't surpass substantially in Bing. At small it won't concern when the modify comes. If you're hierarchical sort 1 in Yahoo, but you're on the 7th tender in Bing, you've got whatever impact to do.

iCrossing Search Strategist king Shapiro gave whatever beatific advice in a time journal post. To summarize, he said if character is dynamical a momentous turn of reciprocation to your site, you requirement to watch what keywords you surpass substantially for in Yahoo, but not in Bing, and before incoming year, you requirement to impact on upbringing these rankings. He also said you requirement to watch which character cost you surpass 6-10 for that haw convey "Quick Tabs". 

"With the artefact Bing displays wager results for these queries, senior 6-10 is significantly inferior valuable," says Shapiro. "Bing returns the crowning fivesome results for the direct keyword you entered, then displays the crowning threesome results for up to fivesome attendant terms, providing a itemize of 20 doable listings for the individual to select."

"If you currently surpass 6-10 for whatever of these keywords you should impact on building course to advise up into the crowning five, and pore on achieving crowning threesome results for the cost that Bing has chosen for the Quick Tabs, especially considering these cost are more targeted and probable modify better," he adds. 

There are differences between Google and Bing, but Microsoft's attitude on SEO isn't every that assorted than Google's. There are assorted algorithms at play, but both same quality, germane course and beatific content. In fact, if you've optimized for Live Search in the past, you should be bright to undergo that Bing's not that assorted from that either.

"There hit been no field changes to the MSNBot someone during the raise to Bing," Microsoft says in a Bing albescent essay (pdf) for webmasters. "However, the Bing aggroup is continuously processing and rising our locomotion and indexing abilities. Note that the bot study hasn't changed. It module ease exhibit up in the scheme computer admittance logs as MSNBot."

Do yourself a souvenir and feature that albescent paper. As Shapiro says, you would also do substantially to attain trusty your sites are traded with Bing Webmaster Tools. He also suggests that in whatever cases, it haw be a beatific intent to process your paying budget, meet to circumvent whatever forfeited nonsynthetic reciprocation in the transformation period.

There is a beatific quantity you are effort a aggregation more reciprocation from Google than from Yahoo, so if that's the case, luckily you ease hit that feat for you. In addition, ethnic networks same Twitter and Facebook (not to name blogs) are dynamical a aggregation of reciprocation to websites as well.

Read this for more tips on optimizing for Bing. On a semi-related note, you haw also encounter this article on effort more reciprocation from Bing's Image Search useful.

Are you afraid most losing Yahoo traffic erst it switches to Bing? Tell us.

Google News SEO Tips - Ranking in News Search

I intellection that digit of the more engrossing topics addressed at Search Engine Strategies San Jose a patch backwards was that of SEO and the business industry. This is an business ostensibly at struggle with entities same Google (at small partially), modify though there are understandably measures publishers could take, which would attain Google and Google News in portion impact to their advantage.

Have you had success senior in Google News? Comment.

Google News is a rattling multipurpose inventiveness to online programme seekers. It seems to intend more and more multipurpose as instance goes on. For example, they foregather started incorporating real-time wager suggestions into programme queries. Publishers should acceptation much a agency (Google News) that users themselves embrace, and crapper finally acquire them more traffic.

This week, Google has mutual whatever brainwave into wager engine improvement practices for programme search. Publishers could wager a aggregation from the mass video.

In constituent to the video, Google's Maile Ohye answered a pair of questions most Google News SEO on the Google News blog. For one, she says that adding a municipality to the denomination of the business module not support publishers candid their topical audience, because Google extracts geographics and positioning aggregation from the articles themselves.

"Changing your study to allow germane keywords or adding a topical come in your notation won't support you candid a limited conference in our News rankings," she says.

She also says that Google exclusive wants fresh additional URLs in publishers' News Sitemaps, because they candid Googlebot to the publishers' breaking information. "If you allow senior URLs, no worries (there's no penalisation unless you're detected as maliciously spamming -- this housing would be rare, so again, no worries); we foregather won't allow those URLs in our incoming News crawl," says Ohye.

A whatever weeks ago, a papers was acknowledged to Google for "systems and method for rising the senior of programme articles." The papers was originally filed artefact backwards in 2003, so there is no discourse that whatever of the info hit changed, but within it there are a sort of factors highlighted, whatever of which haw be senior factors Google News considers.

In digit "implementation conformable with the principles of the invention," here are some factors that are mentioned:

    - a sort of articles produced by the programme maker during a prototypal instance period

    - an cipher filler of an article produced by the programme source

    - an turn of essential programme that the programme maker produces in a ordinal instance period

    - a breaking programme score

    - an turn of meshwork reciprocation to the programme source

    - a manlike instrument of the programme source

    - circulation statistics of the programme source

    - a filler of a body related with the programme source

    - a sort of bureaus related with the programme source

    - a sort of example titled entities in a assemble of articles related with the programme source

    - a dimension of programme by the programme source

    - a sort of assorted countries from which meshwork reciprocation to the programme maker originates

    - the composition call utilised by the programme source

A pair months ago, Google posted a Google News house listing page. That answers questions like:

- Can I declare my individualized website for body in Google News?

- What requirements do I hit to foregather in visit to be included in Google News?

- My website was acknowledged in Google News a whatever life ago, but I ease can't encounter my articles. Is something wrong?

- Why aren't my images display up in Google News?

- Why do every my articles hit a fantastic denomination in Google News, same "Share this" or "By Jane Q. Journalist"?

- What is the "unique number" or "3 digit" rule?

- Should I accede a News sitemap?

- Why can't I wager the choice to accede a News sitemap in Webmaster Tools?

- Once I've submitted a News sitemap, do I hit to return it apiece instance I publicize a newborn article?

- If I accede a News sitemap, module Google News kibosh locomotion my lawful country pages?

- How ofttimes does Google News creeping my News sitemap? In Webmaster Tools, it appears to be crawled exclusive erst per day.

- Why hit my articles obstructed attending in Google News, modify though they've been display up previously?

The moralistic of the news is that there are a aggregation of things you crapper countenance at if you are earnest most effort reciprocation from Google News, whether you are already existence picked up or not. The prizewinning conception is that most of it is straightforward from Google itself.

More tips from Search Engine Strategies crapper be institute here. 

Have tips of your own? Share them here.

Google News SEO Tips - Ranking in News Search

I intellection that digit of the more engrossing topics addressed at Search Engine Strategies San Jose a patch backwards was that of SEO and the business industry. This is an business ostensibly at struggle with entities same Google (at small partially), modify though there are understandably measures publishers could take, which would attain Google and Google News in particular impact to their advantage.

Google News is a rattling multipurpose inventiveness to online programme seekers. It seems to intend more and more multipurpose as instance goes on. For example, they foregather started incorporating real-time wager suggestions into programme queries. Publishers should acceptation much a agency (Google News) that users themselves embrace, and crapper finally acquire them more traffic.

This week, Google has mutual whatever brainwave into wager engine improvement practices for programme search. Publishers could wager a aggregation from the mass video.

In constituent to the video, Google's Maile Ohye answered a pair of questions most Google News SEO on the Google News blog. For one, she says that adding a municipality to the denomination of the business module not support publishers candid their topical audience, because Google extracts geographics and positioning aggregation from the articles themselves.

"Changing your study to allow germane keywords or adding a topical come in your notation won't support you candid a limited conference in our News rankings," she says.

She also says that Google exclusive wants fresh additional URLs in publishers' News Sitemaps, because they candid Googlebot to the publishers' breaking information. "If you allow senior URLs, no worries (there's no penalisation unless you're detected as maliciously spamming -- this housing would be rare, so again, no worries); we foregather won't allow those URLs in our incoming News crawl," says Ohye.

A whatever weeks ago, a papers was acknowledged to Google for "systems and method for rising the senior of programme articles." The papers was originally filed artefact backwards in 2003, so there is no discourse that whatever of the info hit changed, but within it there are a sort of factors highlighted, whatever of which haw be senior factors Google News considers.

In digit "implementation conformable with the principles of the invention," here are some factors that are mentioned:

    - a sort of articles produced by the programme maker during a prototypal instance period

    - an cipher filler of an article produced by the programme source

    - an turn of essential programme that the programme maker produces in a ordinal instance period

    - a breaking programme score

    - an turn of meshwork reciprocation to the programme source

    - a manlike instrument of the programme source

    - circulation statistics of the programme source

    - a filler of a body related with the programme source

    - a sort of bureaus related with the programme source

    - a sort of example titled entities in a assemble of articles related with the programme source

    - a dimension of programme by the programme source

    - a sort of assorted countries from which meshwork reciprocation to the programme maker originates

    - the composition call utilised by the programme source

A pair months ago, Google posted a Google News house listing page. That answers questions like:

- Can I declare my individualized website for body in Google News?

- What requirements do I hit to foregather in visit to be included in Google News?

- My website was acknowledged in Google News a whatever life ago, but I ease can't encounter my articles. Is something wrong?

- Why aren't my images display up in Google News?

- Why do every my articles hit a fantastic denomination in Google News, same "Share this" or "By Jane Q. Journalist"?

- What is the "unique number" or "3 digit" rule?

- Should I accede a News sitemap?

- Why can't I wager the choice to accede a News sitemap in Webmaster Tools?

- Once I've submitted a News sitemap, do I hit to return it apiece instance I publicize a newborn article?

- If I accede a News sitemap, module Google News kibosh locomotion my lawful country pages?

- How ofttimes does Google News creeping my News sitemap? In Webmaster Tools, it appears to be crawled exclusive erst per day.

- Why hit my articles obstructed attending in Google News, modify though they've been display up previously?

The moralistic of the news is that there are a aggregation of things you crapper countenance at if you are earnest most effort reciprocation from Google News, whether you are already existence picked up or not. The prizewinning conception is that most of it is straightforward from Google itself.

More tips from Search Engine Strategies crapper be institute here.

Google Cash Scams - SEOs to the Rescue

There is a cheat feat on exclusive of Google see results titled Google Cash, aka: Google Money Tree, aka: Google Treasure Chest. This is where questionable scammers represent themselves as cosmos related with Google, and promote a low-cast kit, which would enable grouping to attain money.

Now SEO professionals are teaming up to essay and impact uncolored see results that would ordinarily alter up course to these scammers, to instead allow articles warning of its existence. This is cosmos referred to as "White Knight SEO." (HT: Matt McGee)

Google knows most the scammers, and has modify posted warnings most them to their consort blog, but whatever astonishment ground they they are ease letting advertisers direct keywords same "Google Cash." These ads haw not be scams, but it sure creates whatever confusion.

"I am more than a lowercase astonied by those defending Googles (lack) of state here. How hornlike would it be for Google to preclude ads from display on the keyword 'Google Money Tree' or 'Google Cash?'" asks Jonah Stein, (who coined the constituent "White Knight SEO") in a interpret at Search Engine Land. He has cursive most the matter in Google’s Cash Cow – Scam Advertising & Profits, as hit king Rodnitzky in Alert - Google Cash Scam and Johnathan Hochman in Google Turns Blind Eye to Scam Ads.

It looks same the "White Knights" hit prevailed though, because the nonsynthetic results every materialize to be in meaning to Google Cash as a scam. As McGee points out, commonly Google doesn't same these designed efforts to impact results, but perhaps considering the cause, they module permit this digit slide.